Where does “adtech” come from?
adtech (English) comes from English AD, from English advantage, from Middle English avantage, from Old French avantage, from Old French avant, from Latin ab ante, from Latin ante, from Ancient Greek κλίσις — Derives abstract/action nouns from verb roots.
adtech (English): Digital technology for the delivery and measurement of advertising campaigns
Definitions
- Digital technology for the delivery and measurement of advertising campaigns
Ancestry of “adtech”, step by step
adtech traces back through two separate lines of ancestry.
via English AD
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | English | AD | borrowed from Latin; in the year of our Lord |
| 2 | English | advantage | Any condition, circumstance, opportunity or... |
| 3 | Middle English | avantage | — |
| 4 | Old French | avantage | advantage; profit; gain |
| 5 | Old French | avant | beforehand; earlier |
| 6 | Latin | ab ante | in front, before |
| 7 | Latin | ante | before, in front, forwards; before; before,... |
| 8 | Ancient Greek | κλίσις | bending, inclination; a lying down; a place for... |
| 9 | Ancient Greek | -σῐς | "suffix forming nouns" |
| 10 | Ancient Greek | -τις | retained after dentals |
| 11 | Proto-Indo-European | -tis | Derives abstract/action nouns from verb roots |
via English tech
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | English | tech | technology; technician; technique |
| 2 | English | technology | The organization of knowledge for practical... |
| 3 | Ancient Greek | τεχνολογία | systematic treatment of grammar |
| 4 | Ancient Greek | τεχνολόγος | treating by rules of art; writer on the art of... |
| 5 | Ancient Greek | τέχνη | craft, skill, trade; art; cunning, wile |
| 6 | Ancient Greek | -λογία | Base for nouns denoting the study of something,... |
| 7 | Ancient Greek | λόγος | That which is said: word, sentence, speech,... |
| 8 | Ancient Greek | λέγω | I put in order, arrange, gather; I choose, count,... |
| 9 | Proto-Indo-European | leǵ- | to gather, collect, with derivatives meaning to... |