Where does “counteradvertising” come from?

counteradvertising (English) comes from English counter, from Middle English countour, from Middle French contoir, from Middle French compter, from Old French compter, from Latin computāre, from Latin computō, from Latin com- — to bend; curve; arch; vault; to bow, bend, arch,...

counteradvertising (English): A form of advertising that aims to dissuade...

Definitions

  1. A form of advertising that aims to dissuade...

Ancestry of “counteradvertising”, step by step

counteradvertising traces back through two separate lines of ancestry.

via English counter

StepLanguageWordMeaning
1EnglishcounterOne who counts; A reckoner; someone who collects...
2Middle EnglishcountourAn accountant; a financial recordkeeper
3Middle FrenchcontoirAlternative spelling of comptoir
4Middle Frenchcompterto recount; to tell
5Old Frenchcompter
6Latincomputāre
7Latincomputōto calculate, compute, reckon together
8Latincom-allomorph of con-
9Latincon-Used in compounds to indicate a being or bringing...
10Latincumwith, along with; at; -fold
11Old LatincomAlternative form of cum
12Proto-Italickomwith, along, at
13Proto-Indo-Europeanḱómbeside, near, by, with
14Proto-Indo-EuropeanḱeDeictic particle, here; Post-positional...
15Middle Englishkyt
16Germankittputty certain kinds of cement used for fixing e.g. window panes
17Old High Germankuti
18Proto-West Germanickwidugum, resin
19Proto-Germanickweduzresin
20Proto-Indo-Europeangʷet-resin, gum; to say, speak
21Proto-Indo-Europeangū-to bend; curve; arch; vault; to bow, bend, arch,...

via English advertising

StepLanguageWordMeaning
1EnglishadvertisingCommunication whose purpose is to influence...
2EnglishadvertiseTo give (especially public) notice of (something); to announce publicly
3Middle EnglishadvertisenTo pay attention
4Middle Frenchadvertirto warn
5Old Frenchavertirto inform; to notify; to notice; to remark
6Latinadvertōto turn to or towards
7Latinad-to; usually prefixed to verbs, in which cases it...
8Latinīn-un-, non-, not
9Latinînin, at, on, upon, from (space)
10Latinenlookǃ beholdǃ; reallyǃ?; come onǃ
11Proto-Italicenin
12Proto-Indo-Europeanh₁énin
Every word from Proto-Indo-European gū-Every word from Proto-Indo-European gʷet-Every word from Proto-Germanic kweduz
counteradvertising — Etymology, Origin & Word History | Etymology Explorer