Where does “logo” come from?

Logo comes from English logotype, which combines English type with Ancient Greek λόγος meaning word or reason.

logo (English): A visual symbol or emblem that acts as a...

Definitions

  1. A visual symbol or emblem that acts as a...

Ancestry of “logo”, step by step

logo traces back through two separate lines of ancestry.

via English logogram

StepLanguageWordMeaning
1EnglishlogogramA character or symbol that represents a word or...
2EnglishGramClipping of Instagram
3Frenchgrammegram
4Latingrammagram
5Ancient Greekγράμμαthat which is written, that which is drawn,...
6Ancient Greekγράφωto scratch, cut into; to draw, sketch, paint; to...
7Proto-Hellenicgrəpʰōto scratch, cut or carve into
8Proto-Indo-Europeangerbʰ-to carve
9Proto-Indo-Europeanger-to turn, bend, twist, wind; to tie, bind...

via English logotype

StepLanguageWordMeaning
1EnglishlogotypeA symbol or emblem that acts as a trademark or a...
2EnglishtypeA grouping based on shared characteristics; a...
3Middle Englishtypesymbol, figure, emblem
4Latintypusfigure, image; type, form, sort, kind; form,...
5Ancient GreekτύποςA blow, pressing; The results of a blow: mark,...
6Ancient Greekτύπτωto beat, strike, smite; to beat, strike oneself
7Proto-Indo-European(s)tewp-to push, to stick
8Proto-Indo-European(s)tew-to push, to hit

Words derived from “logo

Every word from Proto-Indo-European ger-