Where does “nowstalgia” come from?

nowstalgia (English) comes from English now, from Middle English nou, from Old English nū, from Proto-West Germanic *nū, from Proto-Germanic nu, from Proto-Indo-European nū — now.

nowstalgia (English): A modern cultural and marketing trend appealing to a longing for past eras (like Y2K or midcentury), often experienced by younger generations who did not live through them

Definitions

  1. A modern cultural and marketing trend appealing to a longing for past eras (like Y2K or midcentury), often experienced by younger generations who did not live through them

Ancestry of “nowstalgia”, step by step

nowstalgia traces back through two separate lines of ancestry.

via English now

StepLanguageWordMeaning
1EnglishnowPresent; current; Fashionable; popular; up to...
2Middle Englishnounow
3Old Englishnow, at present, at this time, immediately, very...
4Proto-West Germanic*nūnow
5Proto-Germanicnunow
6Proto-Indo-Europeannow

via English nostalgia

StepLanguageWordMeaning
1EnglishnostalgiaA longing for home or familiar surroundings;...
2New Latinnostalgia
3Ancient Greekνόστοςthe act of reaching a place: journey, arrival;...
4Ancient Greek-τοςCreates perfective passive verbal adjectives;...
5Proto-Indo-European-tósCreates verbal adjectives from verb stems
Every word from Proto-Indo-European