Where does “wokewashing” come from?
wokewashing (English) comes from English woke, from English woken up, from English wake up, from English wake, from Middle English wake, from Old English wacu, from Old English ford, from Proto-West Germanic furdu — passed , crossed.
wokewashing (English): The use of social justice in marketing campaigns
Definitions
- The use of social justice in marketing campaigns
Ancestry of “wokewashing”, step by step
wokewashing traces back through two separate lines of ancestry.
via English woke
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | English | woke | Awake: conscious and not asleep; Alert, aware of... |
| 2 | English | woken up | past participle of wake up |
| 3 | English | wake up | To awake; To awaken somebody; To become more... |
| 4 | English | wake | To stop sleeping; To make somebody stop sleeping;... |
| 5 | Middle English | wake | Alternative form of woke |
| 6 | Old English | wacu | wake, watch |
| 7 | Old English | ford | ford |
| 8 | Proto-West Germanic | furdu | ford |
| 9 | Proto-Germanic | furduz | ford |
| 10 | Proto-Indo-European | pértus | crossing |
| 11 | Proto-Indo-European | per- | before, in front; first; to go through |
| 12 | Proto-Indo-European | pr̥tós | passed , crossed |
via English wash
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | English | wash | To clean with water; To move or erode by the... |
| 2 | Middle English | washen | — |
| 3 | Old English | wasċan | to wash |
| 4 | Proto-West Germanic | waskan | to wash |
| 5 | Proto-Germanic | waskaną | to wash |
| 6 | Proto-Germanic | watskaną | to wash, get wet |
| 7 | Proto-Indo-European | wed- | water |
| 8 | Proto-Indo-European | wey- | to wither; fade; to move, go ahead; to be strong;... |