Where does “piilomainonta” come from?

piilomainonta (Finnish) comes from Finnish piilo, from Finnish piillä, from Proto-Finnic piildäk — to hide, to keep hidden.

piilomainonta (Finnish): surreptitious advertising, covert advertising

Definitions

  1. surreptitious advertising, covert advertising

Ancestry of “piilomainonta”, step by step

piilomainonta traces back through two separate lines of ancestry.

via Finnish piilo

StepLanguageWordMeaning
1Finnishpiilohideout, lair, covert, hiding place; hidden
2Finnishpiilläto be hidden in, lie in; Adessive singular form...
3Proto-Finnicpiildäkto hide, to keep hidden

via Finnish mainonta

StepLanguageWordMeaning
1Finnishmainontaadvertising
2Finnishmainoa—
Every word from Proto-Finnic piildäk →Every word from Finnish piillä →Every word from Finnish piilo →