Where does “Massenmarketing” come from?
Massenmarketing (German) comes from German Maße, from Latin massa, from Ancient Greek μᾶζα, from Ancient Greek μάσσω, from Proto-Indo-European mh₂ǵyéti, from Proto-Indo-European meh₂ǵ- — to knead, stroke.
Massenmarketing (German): mass marketing, undifferentiated marketing a strategy in which a company ignores market segment differences and appeals to the whole market with one offer or one strategy
Definitions
- mass marketing, undifferentiated marketing a strategy in which a company ignores market segment differences and appeals to the whole market with one offer or one strategy
Ancestry of “Massenmarketing”, step by step
Massenmarketing traces back through two separate lines of ancestry.