Where does “Schleichwerbung” come from?

Schleichwerbung (German) comes from German Werbung, from German werben, from Middle High German werben, from Old High German werban, from Proto-Germanic hwerbaną, from Proto-Indo-European kʷerp- — to turn; to whirl, to twist.

Schleichwerbung (German): surreptitious advertising

Definitions

  1. surreptitious advertising

Ancestry of “Schleichwerbung”, step by step

Schleichwerbung traces back through two separate lines of ancestry.

via German Werbung

StepLanguageWordMeaning
1GermanWerbungpromotion, solicitation, recruitment; commercial...
2Germanwerbento recruit; to enlist; to promote, advertise; to...
3Middle High Germanwerben
4Old High Germanwerban
5Proto-Germanichwerbanąto turn; turn around; to move; move about; to...
6Proto-Indo-Europeankʷerp-to turn; to whirl, to twist

via German schleichen

StepLanguageWordMeaning
1Germanschleichento move in a quiet and inconspicuous manner,...
2Middle High Germanslīchento move slowly and quietly; to crawl, to sneak
3Old High Germanslīhhanto creep
4Proto-West Germanic*slīkanto slide, to slip
5Proto-Germanicslīkanąto slide, to slip
6Proto-Indo-Europeansleyǵ-to glide, smooth, spread; to smear; to creep; to...
Every word from Proto-Indo-European kʷerp-Every word from Proto-Germanic hwerbanąEvery word from Old High German werban