Where does “Standortmarketing” come from?
Standortmarketing (German) comes from German Standort, from German ort, from Middle High German ort, from Old High German ort, from Proto-West Germanic *oʀd, from Proto-Germanic uzdaz, from Proto-Indo-European wes- — to dress, clothe.
Standortmarketing (German): place branding
Definitions
- place branding
Ancestry of “Standortmarketing”, step by step
Standortmarketing traces back through two separate lines of ancestry.
via German Standort
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | German | Standort | location, place, site; base; position |
| 2 | German | ort | place, location, point, position |
| 3 | Middle High German | ort | point , corner, end point, boundary, border,... |
| 4 | Old High German | ort | sharp point |
| 5 | Proto-West Germanic | *oʀd | sharp point, spear-point, spear |
| 6 | Proto-Germanic | uzdaz | sharp point; place |
| 7 | Proto-Indo-European | wes- | to dress, clothe |