Where does “раскрутка” come from?

раскрутка (Russian) comes from Russian раскрутить, from Old East Slavic разкрꙋтити, from Proto-Slavic orzkrǫtiti, from Proto-Slavic krǫtiti, from Proto-Indo-European ḱrot(H)-.

раскрутка (Russian): untwisting, untwining, undoing

Definitions

  1. untwisting, untwining, undoing

Ancestry of “раскрутка”, step by step

StepLanguageWordMeaning
1Russianраскрутитьto unwind, to unroll, to unspin; to promote, to...
2Old East Slavicразкрꙋтити
3Proto-Slavicorzkrǫtitito unroll, unwind, unfold
4Proto-Slavickrǫtitito turn, to twist, to twirl
5Proto-Indo-Europeanḱrot(H)-
Every word from Proto-Indo-European ḱrot(H)-Every word from Proto-Slavic krǫtitiEvery word from Proto-Slavic orzkrǫtiti