Where does “brandjacking” come from?
brandjacking (English) comes from English hijacking, from English hijack, from English jacker, from English jacklight, from English Jack, from Middle English jakke, from Anglo-Norman jacke, from Middle French jaque — heel of the foot; heel.
brandjacking (English): The imposture of the online identity of another...
Definitions
- The imposture of the online identity of another...
Ancestry of “brandjacking”, step by step
brandjacking traces back through two separate lines of ancestry.
via English hijacking
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | English | hijacking | present participle of hijack; The act of one who... |
| 2 | English | hijack | To forcibly seize control of some vehicle in order to rob it or to reach a destination (especially an airplane, truck or a boat) |
| 3 | English | jacker | One who hunts at night using a jacklight |
| 4 | English | jacklight | A spotlight or lamp mounted on a car; To shine a... |
| 5 | English | Jack | A placeholder or conventional name for any man,... |
| 6 | Middle English | jakke | A padded coat, especially as light armour |
| 7 | Anglo-Norman | jacke | — |
| 8 | Middle French | jaque | — |
| 9 | Middle French | jacques | — |
| 10 | French | jacques | plural of jacque; a stupid person; a jemmy or... |
| 11 | Latin | Iacobus | Jacob; James; Saint James |
| 12 | Ancient Greek | Ἰάκωβος | — |
| 13 | Ancient Greek | Ἰακώβ | Jacob |
| 14 | Hebrew | יַעֲקֹב | Jacob |
| 15 | Hebrew | עָקֵב | heel of the foot; heel |
via English brand
| Step | Language | Word | Meaning |
|---|---|---|---|
| 1 | English | brand | A conflagration; a flame; A piece of burning wood... |
| 2 | Danish | brand | fire; smut; brand |
| 3 | Old Danish | brand | fire |
| 4 | Old Norse | brandr | brand, firebrand; fire; sword |
| 5 | Proto-Germanic | brandaz | fire; flash; flame; burning; flaming; firebrand;... |
| 6 | Proto-Germanic | brinnaną | to burn, to be on fire |
| 7 | Proto-Indo-European | bʰrewh₁- | to boil; to brew |
| 8 | Proto-Indo-European | bʰer- | to bear, carry |