Where does “brandstanding” come from?

brandstanding (English) comes from English grandstanding, from English grandstand, from English stand, from English op, from English op shop, from English opportunity, from English opportune, from Middle French opportunité — passed , crossed.

brandstanding (English): The promotion of goods or services by associating them with popular events

Definitions

  1. The promotion of goods or services by associating them with popular events

Ancestry of “brandstanding”, step by step

brandstanding traces back through two separate lines of ancestry.

via English grandstanding

StepLanguageWordMeaning
1EnglishgrandstandingDramatic or showy behaviour intended to impress...
2EnglishgrandstandThe seating area at a stadium or arena; the...
3Englishstand"To position or be positioned physically."; "To...
4EnglishopAn operation; An amateur radio operator; An...
5Englishop shopA shop, usually operated by a charity, to which...
6EnglishopportunityA chance for advancement, progress or profit; A...
7EnglishopportuneSuitable for some particular purpose; At a...
8Middle Frenchopportunité
9Latinopportūnitāsconvenience, fitness
10Latinopportūnussuitable
11LatinPortus” or, later, “Portus Rōmae”}} Portus large artificial harbour of Ancient Rome
12Proto-Italicportusharbour
13Proto-Indo-Europeanpértuscrossing
14Proto-Indo-Europeanper-before, in front; first; to go through
15Proto-Indo-Europeanpr̥tóspassed , crossed

via English brand

StepLanguageWordMeaning
1EnglishbrandA conflagration; a flame; A piece of burning wood...
2Danishbrandfire; smut; brand
3Old Danishbrandfire
4Old Norsebrandrbrand, firebrand; fire; sword
5Proto-Germanicbrandazfire; flash; flame; burning; flaming; firebrand;...
6Proto-Germanicbrinnanąto burn, to be on fire
7Proto-Indo-Europeanbʰrewh₁-to boil; to brew
8Proto-Indo-Europeanbʰer-to bear, carry
Every word from Proto-Indo-European pr̥tós